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“By Way of Love”

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Yene Assegid is a published author who was born in Ethiopia and raised in Europe. She is the founder of everyONE (www.everyonesworld.org), a humanitarian organization based in Ethiopia; currently supporting the livelihoods of over 10,000 boys and girls affected by aids or orphaned by aids; as well as several disadvantaged communities affected by poverty, physical disability, leprosy and HIV/AIDS. She is also the founder of The Shola Company, which coaches individuals and groups through times of personal development and career transformation. She currently lives in Beijing with her family, and is working on her third book.


Do you think that Beijing is an inspiring city for a writer/artist?

Yes Beijing is certainly an inspiring city for everyone but more so for writers and artists. It can be overwhelming at times, but once we find our bearings and flow, it’s an amazing place to live.


Has the city inspired any of your books/ideas?

I am still discovering the city, and even though I don’t have a particular book idea right now, I am almost sure something is bound to arise in due time.

Tell us more about the Shola Company and its aim?

The heart of our work at The Shola Company Human Transformation and Change. I believe that happens through learning, through coaching and through reflecting. So, most of our services are aimed at exactly that Coaching, offering Personal Development Seminars, and creating a space for reflection through Community Service, Mindfulness activities and of course supporting aspiring writers to write, publish and share their stories with the world.


You are currently working on your new book. Can we ask what it's about?

Thanks for asking. Currently I am working on a book “ By Way of Love: Tapping into the Power of Your Warrior Heart”. It’s a book that argues how the source of real and true power (the Warrior Power) is Love in the larger sense of the word. So the book discusses how and why true Power is anchored in love and then moves to discuss how we can all access that Warrior Power.


Why do you think it's important that the message of this book is put out there?

I feel the message is important because nowadays a lot in our world is about power. Yet, people look for power in all the wrong places and for the wrong reasons. The kind of power that is sought generates aggressive energies.


A Greater Power is within us. We don’t have to look for it, we already have it. All we have to do is learn to tap it by adjusting our belief systems, our behavior patterns, our perspectives, and so forth. I think that once people understand that, we will see a change in energy. Where people would be less aggressive and yet a lot more powerful. People would work more mindfully.

You help a lot of writers work through their writer's block and eventually publish their books. How do you know when a book has publishing potential?

If someone is inspired to write, it’s because there is a story inside their heart that is wanting to be told. As long as there is a story to be told, there is a potential for publishing. My work is to support such people tell their stories in writing in a way that is fun, creative and timely.

As a transformational coach, are there any typical 'blocks' that you notice many people have?

Some of the most common blocks people have are as you say low self- esteem, lack of confidence, doubt, etc. Even the most accomplished people experience such block. The first step in helping tackle these issues is to recognize that it is human and that we all have such blocks at one time or another. The key is to just recognize such moments are just moments and nothing more. We have to learn to take a deep breath, learn to re-focus our perspectives and re-align our commitments and move along our path. Even if you are not making giant steps or leaps, start moving forward a micro-little step at a time, it’s better than no step at all.


Yene is currently holding writing and publishing workshops at The Hutong. See http://www.thehutong.com/ for more information.

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