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Gucci has long distinguished itself as the label of success for the world’s most stylish individuals. Inspired by the Gucci Premiere Couture collection that debuted at the 2010 Cannes Film Festival, Creative Director Frida Giannini conceived a new fragrance legend in the iconic and sophisticated form of Gucci Première. The face of the fragrance is the lovely Blake Lively. Gucci announced that it had signed up 'Gossip Girl' star Blake Lively to front the campaign for its new couture-inspired scent back in July. Captured by fashion photography duo Mert and Marcus, the black and white ad reeks of Old Hollywood glamour - an aesthetic which was very much key to Gucci.

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