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NE·TIGER 2013 Haute Couture Fashion Show

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NE·TIGER opened China International Fashion Week in style, with a host of celebrities and prominent figures from the fashion industry attending. This was the 12th consecutive time that China’s premier luxury brand has opened China Fashion Week. The theme for the new 2013 Spring-Summer collection is HUA SONG, which underlines the brands ethos of “bringing antiquity to the present and merging Chinese and western styles” perfectly.
As always designs were elegant in a noble way while showing their sophistication through clean and tidy lines, simple and not pretentious. All this in an ingenious partnership with 2013 fashion trends such as light, transparent and pastel colours which sent the audience on a visual journey, carried away to the tunes of ancient Chinese instruments. A connotation of not just west and east but modern technology and ancient/present day cultural diversity.
NE·TIGER’s founder, Mr.Zhang Zhifeng concluded by saying, “To people of the southern Song Dynasty, the love for flowers has always been more than simple admiration of their beauty, but a symbol to embrace life itself. Its beauty and richness, simplicity, nature and openness to the world.”

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