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JASON WU JOINS HUGO BOSS

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Jason Wu has signed on as the new creative director of Hugo Boss's womenswear line, according to a press release from the label. This was rather unexpected: Boss hasn't employed big-name designers before, and it wasn't known that Wu ― who has his own eponymous ready-to-wear, shoe, accessories, and diffusion lines ― was fishing around for an extra project. Wu will continue to run his own label while attending to his new job

Wu's position at Boss was created specially for him, and he'll be charged with expanding their womenswear offerings and elevating their profile as a cool place to shop instead of where our boyfriends buy their cologne. His first collection for the brand will be pre-fall 2014, and he'll present their fall 2014 offerings in a runway show at New York Fashion Week next March.

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