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THE WORLD OF DESIGN THROUGH THE SEVENTH ART

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The relationship between cinema and design is becoming increasingly close as the result of new axes of investigation and new approaches in both fields. That idea is the germ of the 1st edition of the Beijing Design Week Film Festival celebrated within the Beijing Design Week (BDW) that takes place from the 25th until the 30th of October in the Chinese capital. 

“The purpose is to show this specific genre that is still scantily followed and that goes beyond the simple matter of documentary”, explains for MetroStyle Magazine Breatice Leanza, creative design of the BWD. “Architecture and cinematic experiences are both based in narrative and storytelling and our purpose within this festival is to go a little bit further and explores the impact of the design films in the digital era, especially in China where the online dimension is fundamental”. 

With this premise, different activities will be launched during the 6 days of the festival in where several films made by directors from all over the world will be constantly being shown. As part of the desire to popularize this genre, the people wanting to participate in the festival will be also able to attend a three day workshop on film and architecture to become familiar with the filming techniques. Moreover the Lamipa talk series will host 7 architecture studios at a world level to embrace an architectural exchange and to present their works and practice.   

Architecture as a background on films

“Architecture and cities are used in films as a background that helps to develop the drama. In almost all the movies there are characters but also a concrete environment and some directors choose specific locations like for example Woody Allen does”, remarks Martin Mulder, cameraman and director came to the Festival from The Netherlands. 

The movement that films and cities boast is also present in this festival throughout The Orange Space where the event takes place, at the entertainment area Tiko Li Sanlitum in the Chaoyang District. “We created this space in a way in which people can move around and feel like in a plaza because after all the process of creating a build and a film are very similar”, tells James Wei Kei, architect in charge of the design of the space.  

Furthermore the cultural exchange between China and other countries finds in this Festival a privilege space. The participants will see productions made in Bogota, Venice or Bombay, among many other cities, by professionals from all over the world. That is why the connection with other Festivals such as the Film Festival of Rotterdam or the Design Film Festival of Milano acquires a special relevance. “We have selected several films from the western culture to be shown here in Beijing and Beatriza Leanza will choose some Chinese films to be presented in the Design Film Festival of Milano that will be running between the 9th and the 12th of October”. 

Beijing’s, among the numerous film and design festivals in different countries, work to create an international platform to get to know and popularize the world of design through the seventh art.  

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